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LEGO play is an interesting concept. LEGO has been around for generations. We played with it, our parents played with it, and even their parents played with it. It is a recurring toy, something that has lived through countless generations and that will live through many more.

Only recently though have LEGO, as a company, aimed to move away from the concept of LEGO being solely a toy for children, and instead that it can be used for everyone. The question is – how does LEGO play work for adults? Read More

Did you know that you could use LEGO as a problem solving tool?

LEGO has a bit of a non-existent reputation in the corporate world due to their reputation as a toy. Yes, they may wonderful bricks that stick together, but what could they possibly know about being a serious tool? The answer may surprise you.

When video games first began to become popular as a household toy LEGO faced a problem. Would they live on, choosing to revolutionise their workforce and dominate the toy industry once again, or would they die out? Needless to say LEGO chose the primary answer, however, it was far from an easy road from there. The decision was the bit they knew how to do – the question was: how were they going to revolutionise their workforce? Read More

So you want to run a workshop. You want to know what the best possible way to engage the participants is. You want to know how to make sure you create the best possible experience for them to benefit from. You want to make sure that you create the best workshop ever given on your chosen subject.

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Ever since its creation, LEGO has allowed people to make the most out of their creativity, and so it should be. Creativity is the core process behind LEGO’s creation, encouraging children (and adults alike) to create anything their imagination could conjure up. They would build everything from castles to spaceships, police stations to alien bases. That was the joy of LEGO – through using it anything is possible. Read More

All kinds of companies are finding use in using LEGO® SERIOUS PLAY®, and this can be attributed to scope and accessibility of the process.

What Companies Use LEGO® SERIOUS PLAY®?

LEGO Serious Play has been used by all sorts of companies, including:

  • IKEA
  • Samsung
  • Virgin Atlantic
  • Hitachi Electronics Services
  • ICEMAR
  • University of Southampton
  • FIRST
  • Hakuhodo, Inc.

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Product Search Innovation is one of the core places where the LEGO® SERIOUS PLAY® (LSP) method truly shines. It allows for seamless product service innovation across all areas of the market, from financial services to the automotive industry.

The versatility of LSP is one of its strongest points. Being able to be used for product service innovation, as well as as a team building exercise, means that it is both practical in theory and practice. It allows for long lasting benefits outside of the workshop and into the working world.

The LEGO® SERIOUS PLAY® method is a unique one.

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LEGO® SERIOUS PLAY® is an incredibly strong tool to use when defining a vision. It can help clarify ideas and concepts for teams, helping develop them into something beneficial for the whole team.LEGO® SERIOUS PLAY® helps define a vision and make it a reality.

How LEGO helps is a three fold process.

The first of these is the search for purpose.LEGO® SERIOUS PLAY®, also known as LSP, is a fantastic way to explore complex or multifaceted ideas where there aren’t always clear answers or solutions. If there is a need to grasp the bigger picture, see connections, or answers then LSP allows for physical visualisation of potential problems. This can help with the connectivity of different aspects to a problem to help find purpose or achieve its effect. No problem is too large or too small to be solved using LSP as a constructivist method.

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Welcome to Serious Play Workshops, a CAB Studios Workshop designed to help you unlock your team’s potential, overcome challenges and generate insightful innovation.